Simple, transparent pricing
Start free. No credit card required. Upgrade as you grow.
Free
£0/month
Try it out with basic features.
Replaces: manually answering the same repeated questions
- 1 agent
- 100 messages/month
- 3 knowledge documents
- Web chat widget
- Community support
Starter
£14/month
For small businesses getting started.
Replaces: an out-of-hours answering service for simple queries
- 1 agent
- 1,000 messages/month
- 10 knowledge documents
- Web chat widget
- Usage analytics
Most popular
Growth
£39/month
For growing businesses with multiple needs.
Replaces: a part-time admin handling bookings and leads across channels
- 3 agents
- 5,000 messages/month
- 25 knowledge documents
- Web + WhatsApp channels
- Usage analytics
- Priority support
Pro
£99/month
For businesses that need the full platform.
Replaces: a small team's worth of repetitive customer-facing admin
- Unlimited agents
- 20,000 messages/month
- Unlimited knowledge docs
- All channels (web, WhatsApp, email)
- Remove Holistic Agent branding
- Usage analytics
- Priority support
- CRM integration (coming soon)
All prices in GBP. VAT may apply. Cancel any time.
How to choose a plan
- Start on Free if you're testing whether an agent fits your business at all — one agent, 100 messages a month, no card required.
- Move to Starter or Growth once message volume or the number of knowledge documents on Free starts to feel tight, or you need more than one agent running at once.
- Choose Growth specifically if you want WhatsApp as a channel alongside your website widget.
- Choose Pro if you're running multiple agents across channels and want Holistic Agent branding removed from the widget.
Not sure? Try the revenue impact calculator first — it's built around the same message-volume assumptions as these plans.
How this compares
Against a generic chatbot, and against doing it manually.
| Holistic Agent | Generic chatbot | Manual process | |
|---|---|---|---|
| Trained on your content | Yes — knowledge base + RAG, answers only from what you give it | Usually scripted, fixed decision trees only | Depends entirely on staff knowledge and memory |
| Handles novel questions | Reasons using an LLM within your knowledge boundaries | Fails or loops outside pre-built branches | Yes, but slow and inconsistent between staff |
| Orchestration between tasks | Handoffs between agents (e.g. qualify → book) built in | One flow at a time, no cross-agent handoff | Depends on internal process discipline |
| UK data residency | Data hosted with EU/UK-based infrastructure providers | Varies — often US-hosted by default | Wherever your own systems are hosted |
| Human-approval governance | Configurable escalation — agents hand off when unsure | Rarely — most fail silently or loop instead | Full human control, but no automation benefit |
| Availability | 24/7, no wait time | 24/7, but often unhelpful outside its script | Business hours only, subject to staff availability |
Pricing questions
How does billing work?
You're billed monthly in GBP for whichever plan you choose. Free stays free for as long as you like — no card required to start.
What happens if I go over my monthly message limit?
Your agent keeps working — we don't cut visitors off mid-conversation. We'll let you know you're approaching your limit and suggest upgrading if it becomes a regular pattern.
Can I get a refund?
If something isn't working as expected, contact us within 14 days of a charge and we'll sort it out — refund or otherwise. We'd rather fix the problem than keep money we haven't earned.
Can I change plans at any time?
Yes. Upgrade, downgrade, or cancel whenever you like from your dashboard. Changes take effect immediately, and you're only charged for what you use.
Do prices include VAT?
Prices shown are exclusive of VAT, which may apply depending on your business's location and registration status.