AI agents built
for UK businesses
Customer support, booking, and lead qualification AI agents — trained on your own content and deployed to your website with a single embed code. Built and supported in the UK.
One platform, every stage of the business
16 live agents across attracting customers, delivering service, and running the business. Click any one to try it right now.
Attract & Convert
Turn visitors into booked, qualified opportunities.Deliver & Retain
Support, delight, and keep the customers you've already won.Run the Business
Automate the operational work that runs behind the scenes.Agents that hand off to each other
A qualified lead doesn't need to repeat itself. Watch a Lead Qualifier hand a booked opportunity straight to a Booking Assistant, context intact.
Up and running in three steps
Create your agent
Choose a type, set your welcome message, and customise the system prompt to match your business.
Train with your knowledge
Upload FAQs, product docs, or paste a URL. Your agent learns your business in minutes.
Embed on your site
Copy two lines of code, paste into your website, and your AI agent is live.
What's actually different: chatbot vs. automation vs. agent
Three words, used interchangeably in most marketing, that mean genuinely different things. This is the same distinction taught in our free course.
A chatbot
Answers within a single reply. It can draft, summarise, or respond — but it doesn't work unattended, and it can't complete a process on its own.
Automation
Runs a predefined sequence of steps, some of which may call a model. Fast and cheap at scale — but it can't handle a situation its designer didn't anticipate.
An agent
Interprets an objective, decides its own steps, uses tools, takes action, and observes the result — inside permissions and governance you set.
Automation executes decisions that have already been made. An agent makes decisions inside boundaries you have set.
The conceptual ladder
Six rungs, each with more capability, cost, variance, and risk than the last. Only move up when the problem genuinely requires it.
AI Model
Can: Generate text, classify, reason within a single inference
Can't: Remember, act, verify, or change anything in the world
AI Assistant
Can: Help a person think, draft, summarise, answer
Can't: Work unattended; complete a process
AI Automation
Can: Execute known steps reliably and cheaply at scale
Can't: Handle situations its designer did not anticipate
AI Agent
Can: Pursue a goal across many steps in a changing environment
Can't: Exceed its permissions, knowledge, tools, or governance
Multi-Agent System
Can: Parallelise, specialise, delegate, review each other
Can't: Escape the coordination cost it creates
Holistic Agent System
Can: Own an outcome, be measured, audited, and improved
Can't: Absorb human accountability
Business today vs. business with a governed AI workforce
Not a hypothetical — these are the exact tasks the live agents above already do.
Today
- An after-hours enquiry sits in an inbox until someone opens it the next morning
- A new client's kickoff notes get typed into a welcome email by hand, every time
- Monthly numbers get turned into a client report the same week they're due
- A review gets a reply whenever someone has ten minutes to write one
With a governed AI workforce
- A Booking Assistant captures the enquiry and confirms a slot the moment it arrives
- A Client Onboarding agent drafts the welcome email and task checklist from the call notes
- A Monthly Reporting agent turns the raw numbers into a narrative report the same day
- A Review Response agent drafts an on-brand reply within minutes of the review posting
Why now
Adoption is accelerating and analysts are warning about governance failures at the same time. Both things are true, and neither cancels the other out.
Four independently published figures below, cited individually — not combined into a single headline number, because they measure different things from different sources.
of UK SMEs are now actively using AI
up from 35% in the 2025 edition of the same survey
British Chambers of Commerce & Atos, Future of Work: AI in the Workplace report · 2026 →of enterprise applications will feature task-specific AI agents by 2026
up from less than 5% in 2025
Gartner press release · 26 August 2025 →of agentic AI projects will be cancelled by the end of 2027
due to escalating costs, unclear business value, or inadequate risk controls — Gartner's own explanation for the figure
Gartner press release · 25 June 2025 →growth in AI agent use among the world's 2,000 largest enterprises by 2027
a directional forecast, not a measured outcome yet
IDC FutureScape · 2026 predictions →These are cited as context for why the space is moving quickly — not as a promise about what adopting AI agents will do for your specific business.
Where this is heading
Commentary, not a guarantee about your results — graded on the same evidence ladder we teach in Module 14 of the free course. Higher labels mean less evidence, not more excitement.
Deployed in production by multiple organisations, with reproducible results.
- Tool-using agents inside bounded business processes
- Retrieval-grounded assistants answering only from your own content
- Human-in-the-loop approval as the dominant production pattern
Working in early production; standards and practice still forming.
- Open interoperability standards for tools and inter-agent communication
- Long-running agents with durable state
- Agent observability and evaluation tooling as its own product category
Demonstrated in research or limited settings, not production-ready.
- Large-scale agent swarms with emergent coordination
- Agents that durably improve their own performance without human curation
A plausible extrapolation with no strong evidence — treat as a hypothesis, not a plan.
- “AI employees” as a full substitute for an accountable role
- Fully autonomous companies
Every one of these collides with a legal reality worth remembering: liability, contract, and accountability currently attach to persons and organisations, not to software.
38 agents, one governed workforce
16 live today, 22 more in early access across 8 internal departments — all coordinated by a single Chief of Staff agent, not a pile of disconnected tools.
Live lanes
Internal departments (early access)
Learn AI Agents & Automation — free
14 modules, 7 projects, 19 design patterns, and 5 certification levels. From AI fundamentals to governed autonomous business agents — vendor-neutral, self-paced, no cost.
Simple, transparent pricing
Start free. Upgrade as you grow.
Free
Try it out with basic features.
- 1 agent
- 100 messages/month
- 3 knowledge documents
- Web chat widget
Starter
For small businesses getting started.
- 1 agent
- 1,000 messages/month
- 10 knowledge documents
- Usage analytics
Growth
For growing businesses with multiple needs.
- 3 agents
- 5,000 messages/month
- 25 knowledge documents
- WhatsApp channel
- Priority support
Pro
For businesses that need the full platform.
- Unlimited agents
- 20,000 messages/month
- Unlimited knowledge docs
- All channels
- Remove branding
- Priority support
Frequently asked questions
What types of AI agents can I create?
How do I add the agent to my website?
Can I train the agent on my own content?
Is my data secure?
Can I change plans at any time?
Ready to put 38 agents to work?
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